BERNINA International AG has been one of the world's leading sewing and embroidery machine manufacturers for more than 125 years. The Swiss family-owned company's products are synonymous with innovation and precision.
Background
Our partnership with BERNINA began in 2017. It was at this time they faced a common issue – they needed to efficiently train more personnel at their retail locations. The goal was to start with a B2B program of micro courses for their dealer network, delivered to sales staff, technicians, and store owners. Frequent innovations in their machine features required regular updates to the training.
“We had the content we needed to be communicated, but CD2 was able to bring our vision to life.”
– Connie Fanders, BERNINA of America
Solutions
Content Creation Services
CD2 Learning’s content development team has partnered with the BERNINA instructors and subject matter experts to develop a catalog of over 30 interactive modules, training sales staff, technicians, and store owners!
Extended Enterprise (using role-based subscriptions)
The BERNINA Learning Center combines CD2’s eCommerce technology alongside a tailored subscription model, serving both their US and International markets. Store owners are empowered to purchase licenses each year and distribute them amongst their staff.
Gamification & Rewards
Gamification and rewards are key driver of BERNINA’s success. Learners are awarded badges as they reach various milestones within the platform. The accumulation of these badges help each store earn additional benefits, including free licenses to the learning center, driving further engagement within the program. From a content perspective, CD2 collaborated with BERNINA to create a library of games (including gameshow quizzes, icon matching exercises, and machine assembly activities), to scenario-based exercises between a customer and a sales associate.
Customer Training Site
Capitalizing off the success of the BERNINA Learning Center, a new consumer learning center will launch in the fall of 2023! This will offer BERNINA customers the opportunity to sign up for both on-demand and hybrid learning classes so they too can become a BERNINA master!