Engage them from day one - Six Flags Onboarding

Six Flags Entertainment Corporation is the world’s largest regional theme park company, with 20 locations in North America alone. With over 1900 employees, and the parks drawing over 25 million visitors each year, Human Resource and Learning & Development processes pose specific challenges. 

Challenge:

Training a seasonal staff, Six Flags needed a strategy to onboard employees quickly and effectively. They were challenged by workers with a lack of experience, lack of mobile and engaging training, retention, a short timeframe for training, and a way to ensure learning takes place – especially for critical safety issues. On top of all this, they had inconsistent Wi-Fi which necessitated a mobile app.

Solution:

The strategy included technology components to deliver employee onboarding for a primarily millennial workforce. CD2 Learning was selected for their mobile, customizable interface. This allowed for the creation of engaging and informative onboarding content.  

Engagement from day one

They utilized tablets and broke the content into bite size learning, with game-based elements, fresh/relevant videos, simulations, and quizzes.

ON and OFFLINE Sync

A weak Wi-Fi signal indicated the need for a mobile app. This app, not reliant on connectivity, would eliminate technical disruptions in lessons.

A Learning Process Map

CD2 Learning developed a Learning Process Map (LPM) to organize Six Flags’ learning into a linear format where the learner can be led through a journey. It was important to be efficient because of the limited onboarding timeframe.

Results:

Six Flags met their goal of establishing an overall knowledge base, shared culture and language by replacing traditional instructor/student sessions with learning their modern workforce expected and preferred.